Brand looks to boost sales with bold design and enhanced comfort for new car – likely the next QX50 SUV
Infiniti is aiming to boost its global sales with a new model that it claims will set new standards for interior space in its class.
The yet-to-be-revealed car, expected to be the next-generation QX50 SUV, a rival to the BMW X3 and Jaguar F-Pace, is due at this month’s LA motor show, with its covers to be pulled off on 28 November.
Infiniti’s senior vice president for global design, Alfonso Albaisa, said the new car’s look has been tailored to strike a “balance between lust and logic”. A single preview picture shows the design of part of the car’s front end.
Recently spotted development examples of the new QX50, as well as the prototype that Autocar recently drove, show a model with a sharper, sportier design in this style.
The car also has shorter overhangs and tauter proportions than the outgoing QX50.
The new QX50 is due to be powered by a new variable compression engine, which is set to be the world’s first to make production. This new technology is claimed to make Infiniti’s VC-Turbo engine up to 25% more efficient.
The QX50 will launch in the US in 2018 before coming to Europe. It will come to the UK, but as to when is yet to be announced.