Plus, Snapchat finally shares data so influencers can show advertisers how popular they really are and Overtime wants to make high school jocks into social media stars.
A 19-year-old with an AR-15 killed at least 17 students at Marjory Stoneman Douglas High School in Parkland, Florida. One difference between this mass murder and the other mass murders we’ve become inured to is that many students sent out texts and videos from their phones while the killings were under way. [New York Times]
Snapchat is finally giving social media influencers data about their posts and followers. With the app’s new analytics tool, the most popular users — who attract millions of followers on rival platforms like YouTube and Instagram — can receive information about audience demographics and interests, time spent watching and other data points that could help them make more money from brands that want to work with them. [Kurt Wagner / Recode]
A startup called Overtime wants to make social stars out of high school jocks. Spun out of William Morris Endeavor, with $9.5 million in new funding from Andreessen Horowitz and others, Overtime is focused on tracking charismatic hometown sports standouts and nurturing them into internet celebrities. [Peter Kafka / Recode]
Even software engineers from Apple and Google can’t really afford to live near their Silicon Valley offices. The median cost for houses near those companies was $1,203,750; the median salary for engineers was $210,500. [Mark Sullivan / Fast Company]
Watch your back on Slack and other group chat platforms that may appear to be private: A leaked chat transcript from a New York Times internal Slack channel revealed staff concern about an editor’s controversial tweet and skepticism about the company’s diversity efforts; the frank conversation had consequences for several employees. [Ashley Feinberg / HuffPost]
Recode wrapped up its Code Media conference on Tuesday; here’s where to see full videos of the onstage interviews, including analyst Michael Nathanson on where the media industry is headed; Lisa Tobin of the New York Times talking about the value of audio and what’s next for the Times’ hit podcast, The Daily; Fox Networks CEO Peter Rice on NFL rights, that Disney deal and Hulu; Patreon CEO Jack Conte and Brain Candy podcast host Susie Meister talking about paying artists for content; and music producer Oak Felder demonstrating how he built the beats for Demi Lovato’s hit “Sorry Not Sorry.” Here’s a YouTube playlist of videos from the conference; you can catch up on the whole event here.
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