Culture Technologic

’90s cult sportswear brand FILA is trying to engineer a comeback

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You remember FILA, the heritage Italian sportswear brand that was all the rage in the ’90s, whose red, blue, and white logo was worn by everybody from your middle-school buddies to rap stars. FILA is trying to engineer a massive comeback. It is relaunching its most famous shoe, the Mindblower, a chunky sneaker known for …

You remember FILA, the heritage Italian sportswear brand that was all the rage in the ’90s, whose red, blue, and white logo was worn by everybody from your middle-school buddies to rap stars.

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