Culture Technologic

As Cities Gentrify, Airbnb Wants To Point Travelers To Towns That Appreciate Tourists

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The home-sharing company, which has been criticized for its effect on large metropolitan centers, has a plan to spur travel in lesser-known destinations.

As Airbnb continues to face scrutiny over its impact on traveler meccas like Paris and San Francisco, the home-sharing company is opening a new global Office of Healthy Tourism. The move is an effort to help reduce some of the pressure that heavy tourism can place on popular destinations, with Airbnb hoping to draw travelers to less-trafficked places that will be more appreciative of tourist dollars.

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