Culture Technologic

Nike Has A New Digital Playbook—And It Starts With Sneakerheads

This post was originally published on this site

Faced with rising competition and a challenging retail landscape, Nike is finding bold new ways to cultivate its most obsessed fans.

On a recent Friday morning, a select group of Nike’s biggest fans got an alert. A new, limited-edition version of the brand’s Cortez running shoe–an old-school nylon sneaker originally released in 1972–was about to drop. The release was happening during the NBA All-Star Weekend in Los Angeles, and the shoes–red, white, and black, with the words “don’t trip” emblazoned across the laces–were made in partnership with rapper Kendrick Lamar, a local legend.

Read Full Story

Leave a Reply