Culture Technologic

Scentbird sniffs out $18.6M to make subscription fragrance a thing

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Unlike Birchbox, Scentbird seems to be making money from the monthly subscriptions, rather than hoping a customer will buy a full-size product.

As we’ve seen with Birchbox’s transformation from a hip pioneer of subscription commerce to a cash-strapped company that nobody wanted to buy, subscription-based businesses are a tough racket.

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