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The epic “Planet or Plastic?” Nat Geo cover is just the beginning

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It kicks off a multi-year campaign to fight plastic pollution that includes a $10 million partnership with Sky and a collaboration with The North Face.

It’s a simple question. “Planet or plastic?” Since it was unveiled yesterday, National Geographic‘s new magazine cover of a plastic bag-as-iceberg has stopped many people in their tracks by conveying the size, scope, and severity of the issue surrounding plastics pollution with jarring clarity. The provocative cover story is the start of a multi-year campaign to raise awareness for reducing the prevalence of single-use plastics and the damage they cause to the environment.

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