Nick Offerman gets glued with J-B Weld, sneaker unboxing becomes a slavery PSA, and Yeti tells Billy Durney’s Brooklyn BBQ tale.
This week Spotify launched the brand’s biggest ever marketing campaign to help promote its newly upgraded free version. The spots are set up as fake summer blockbuster trailers, dropping two favorite tracks into unexpected places. In one, an action-flick car chase turns into a Miley Cyrus bonding session, while the other turns Camila Cabello’s “Havana” into a horror flick. Spotify’s global executive creative director Alex Bodman told me earlier this week that the idea for the campaign came from the product itself, specifically the new heart feature, which allows you to like a certain song, and then, based on that, Spotify can serve up and suggest new music to you. That’s nice and all, but damn that “Havana” puppet is creeeeepy. Onward!