Celebrate the world’s biggest commercial….er, soccer tournament by watching some of the best World Cup ads so far.
It’s here. Today the 2018 World Cup kicks off, featuring 32 teams playing 64 games over 33 days, in front of hundreds of millions of eye balls–and brands want a serious slice of that action. Like the Olympics, the World Cup is a chance every four years for marketers to tap into that unique emotional attachment people have for their athletic heroes, and the storylines and drama that any major competition inevitably creates. Whether you see it as an unprecedented festival of collective humanity, or a crass monument for rampant consumerism, there’s no denying its scope, impact and cultural significance.